This new four star hotel is designed for the mid-upper priced Starwood Aloft brand, targeting the growing number of mid-market travellers. With over 230 guest rooms, it will provide much needed hotel accommodation in West London. The project is located within the First Central development, on a challenging site adjoining the designated HS2 rail link and on the boundary of two planning authorities. Working closely with the client and masterplan team, PLA developed a design which was granted full planning consent from both authorities and with the support of the GLA. Interior design by Twenty2Degrees.